5 Steps to Your Prosperous Crochet Business

 by Alison Stapleton

5 steps to your pros crichy bix COVER-page-001

These are five of the most important steps you can take to begin your prosperous crochet business.

As you transition from being a hobbyist crocheter, and you are on the road towards having a prosperous crochet business, your approach to your craft and money will change.

The day you sell your first hand crafted item to a stranger (not your Mom or Granny) that is the day you become a micro business owner.

Here are the five steps that will guide you towards building your prosperous crochet business.

Step 1: Make your First Sale

The first step is the hardest and that is to make your first sale. Whether it is your first pair of baby booties or your first scarf, the important things is to make the sale and to be in business.

Sell your first item. Make your first sale. Take the cash and bank it.

Do not buy wine or new shoes to “celebrate” your first sale. The money that comes in from your first sale goes into the business and can be used for more supplies (wool and hooks), or it goes towards the purchase of stationery for your business cards, website support, or sheets of tissue to keep your garments clean.

Step 2: Know Who is Your Dream Customer

Know who your customer is. Is he or she in your neighborhood or nationwide? If you are offering goods that you ship, you have to approach your sales to a broader audience.

If you are making baby goods pitch that way, if you are doing women’s acrochet-1151378_1920ccessories like scarves and hats pitch that way.

You are not selling crochet but dreams. You are selling possibilities of how good someone will look after they have worn your items.

You are selling hope for your customer to feed a need in them to look good, tren
dy or sexy. You are not selling crochet.

Step 3: Own Your Niche

Your niche is the little spot where your goods lie in the general crochet market.

There are people making all sorts of crochet items but you will make one type of items and become the best there is in that area. This is your niche, a slim section of the broader market.

If you can crochet to a quality level that you can sell, and by that I mean it is good work technically, with a steady tension, and quality yarns, and your finishing is excellent with no hanging threads or knots, then that is quality crochet.

You may make amigurumi and this is your niche. You may craft hats and this is your niche. Your niche does not have to be a particular item although it often is. Your niche can be that you work in Irish crochet or using only fingerling. So the item is not the niche but the yarn or technique is your niche.

Step 4: Love Your Art

Crocheting is art. You have to love what you are doing. Some women will only crochet with top quality yarns because they believe “life is too short to use cheap wool.” Maybe so, but you have to love what you make.

You have to love the texture, the color, the way the item drapes and the end result.

As you make each hat or bag you are putting something of yourself into each piece. You have to love it. This makes a difference to the finished item. Believe me.

People shop on emotional impulses. They purchase things that speak to them either by the colour, texture or the item evokes a feeling of nostalgia and reminds them of what their granny used to give them years ago. Whatever the reason you have a better chance of selling goods that you craft if you love them from start to finish.

If you imbue love into your products the person who buys it will love it too, in fact you want her to love it and then want it.

Shopping is an emotional investment not just a cash exchange. Know that your potential customers have to fall in love with your hats or scarves before they will hand over the cash. In this way they feel better about buying from you and they don’t feel bad about the purchase when they get home.

Only make things you love and with yarns you love in colors and textures you love and others will love them too.

If you love your work you can talk about it and sell with passion and pride, and it becomes easier to sell. You have to believe that it is your best work and know you are being true to you art. Love your art.

Step 5: Be Generous of Spirit

You could spend one whole day making a hat and sell it for $10. So the hourly rate is weak at about $1 per hour. But that is not the point. Ignore the hourly rate and focus on the craft. If you buy your wool all at once and have a decent stash of good yarns you can plan your production of hats.

Every $10 you make has to go somewhere. Some goes back into the business to buy more supplies, some goes to tax (yes it does), some will come to you as your ‘pay’ and some can go to your giving program.

Your giving program is simply the plan you have to give to others. Those of us lucky enough to earn money can give something back to those less fortunate. It does not have to be much perhaps 10c on your $10 but it is important to be generous of spirit.

I give a percentage of my profits to local charities. I don’t do this every day or every week but towards December I have a sum that I give to people and causes I like to support to help them over their year end.

You need to have a giving plan otherwise you could be giving too much away if someone catches you for a donation in the shopping center car park. You may think you can afford to give $5 because yesterday you sold two hats but this will be an emotional give (and we all do it me perhaps more than most) not a planned give. Make a plan to be generous of spirit.

All businesses and big businesses do give to others. Look at the big companies and you can see their giving donations and the types of places they choose to support. You can’t help everyone so choose a sector in your community that appeals to you and make a giving plan that suits your income and your interest.

These are the first 5 steps to a prosperous crochet business. They can be used for any micro-business start-up. People all over the world have little businesses going on in their basements and backyards making things that they love and sharing their art with the world, and you can too.



Craft Business Card Design for your Micro-business

Crochet Business Cards


Lately, I’ve been immersing myself in the creative process of designing my new set of business cards.

For an aspiring artist and crochet enthusiast like me, these little cards are more than just a means of sharing contact information; they’re a canvas for inspiration and a reflection of my craft.


Simple Design

When it comes to crochet business cards, my aim is clear: to keep the design simple and uphold good design practices.

Simplicity is key because it echoes the elegance and minimalism found in crochet itself.

The act of crocheting is an art form that relies on simple, repetitive stitches to create intricate and beautiful patterns.

In the same vein, my business cards will be a testament to the beauty of simplicity.

These business cards are more than a formality; they’re an extension of my passion and a means to connect with fellow artists and enthusiasts.

They will carry a piece of me, my love for color, and the simplicity that makes crochet such a captivating art form.

Meditative Art

The design process itself is a meditative art, much like crocheting.

It’s a journey of trial and error, of experimenting with different combinations until I find the one that resonates with my vision.

Much like crafting a crochet piece, it’s about patience, attention to detail, and a genuine love for the process.


Incorporating good design practices is not just a formality; it’s a way to ensure that my cards convey the essence of my craft effectively.

Here’s how I plan to do it:

Color Palette

As a lover of color, I understand that the right colors can evoke emotion and capture attention.

I’ll choose a color palette that resonates with my artistic style, possibly drawing inspiration from the vibrant shades of yarn in my crochet projects.



The choice of fonts can make a significant difference.

I’ll select fonts that are not only legible but also harmonize with the overall design.

This way, my cards will be a visual extension of my crochet artistry.


Texture and Finish

Texture can play a vital role in making the cards memorable. I

might explore options like textured paper or finishes that mimic the feel of crochet stitches.

These tactile elements can add an extra layer of depth to the design.


Information Layout

While the front of the card will feature the creative design elements, the back will be organized with essential contact information.

This balance ensures that the cards remain functional while showcasing my artistic flair.

Brand Fonts

I love the Helvetica neue font so that’s my choice.

It can be bold or super thin and always looks fresh.

Brand Color

My only colours are red for the rose and black. Choosing only two colours keeps the printing costs down.

White Space

Having “white space”  (the gaps between the logo and the words) makes it easy to read.

The four elements in my new business card are:

  • Logo top centre
  • My name in capitals in the middle
  • My website address
  • My tagline

These four elements are really all that is needed.


What Not To Have

Phone Number

You don’t need a phone number no one phones anymore, and if they want to contact me they can Tweet or email from the information on the website contact page.

I’ve had experience in other online business where people call me on the phone at 6am on a Sunday, like they were my friend, but I’ve never met them.

Be wary of too much information. If I do give my card to a customer I may handwrite my phone number on the back if they insist.

First Draft

So it will look like this:





Creative Crochet Design



Just as a signature crochet piece might feature a unique motif or pattern, my business cards will incorporate a logo or symbol that represents my brand.

This symbol will be a visual anchor, instantly connecting my cards to my crochet identity.


The Red rose of Lancashire

I got the logo I am using sorted out earlier in the month, it is the red rose of Lancashire.

There is a story behind this choice as well all about how I chose the name Old English Creations way back.

Lancashire in Merry Olde England is my home county, and some days I feel old as well.


Lancashire rose

I am creative every day of my life and I wake-up in the morning with ideas and inspiration for crochet patterns, writing projects or craft, gardening or cooking recipes I plan to make.


Keeping in mind the environment and my commitment to mindful living, I’ll explore eco-friendly printing options for my cards.

Sustainability is a part of my ethos, and it will be reflected in my choice of materials.

Going Forward

So, as I continue to shape the design of my crochet business cards, I do it with the same care and dedication I put into every crochet project.

They’re a testament to the artistic journey I’ve embarked on, and I’m excited to see how they will represent my craft and connect me with a world of fellow creatives.

Thanks for reading and please join our mailing list (below) so you can get all the good things on Old English Creations straight in your inbox.



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Live your creative life everyday.



Author Bio

Alison Heathcote, a passionate crochet enthusiast and dedicated business blogger, combines her love for crafting and entrepreneurship to inspire and connect with others.

With a knack for transforming yarn into beautiful creations and a flair for sharing valuable insights about running a successful crochet business, Alison embodies the perfect blend of creativity and practicality.

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Soft furnishings are cushions, afghans, throws, rugs, exposed tapestries and things like that.

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Furthermore you can consider beautiful bed sheets, embroidered pillowcases and lacy trimmed lampshades as soft furnishings and in the bathroom, all the mats and towels with trims can be seen as soft furnishings.

Crochet is very good for all soft furnishing items for your home. either as the main component or as a trim.


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Finding new combinations of colour can change the feel of an item or garment.

It takes a bit of practice to be able to combine colours effectively. You want them to have a designer feel and not a homemade feel.

It is best to strive for hand-crafted and not homemade.

Choosing colour for your crocheted items

If you are making items like hats or scarves to sell then consider your colour choices well.

Most people will be attracted to the brights as a matter of course, but they won’t buy a yellow hat for themselves and moms don’t dress their babies in black either.

Know who is your customer and choose your shades accordingly.

Smart colour choices start at home before you get to the wool shop . You need to be prepared.

Take a colour chip or photo of the colour you want with you and have it before you get to the store where you can quickly become overwhelmed by the week’s “special promotions” from the retailers.

If you want to sell more hand crafted items then colour selection is the first step because it adds a built-in positive feature towards reaching your sales goals.

Colours for your age

If you wear colours that don’t suit your age you either look childish or old fashioned. Take care to select colours carefully.

imgres-2Colours for babies

Babies look good in white and pastels. Lemon, lilac, mint green, baby pink and baby blue are all pastels.

These are good colours for infants up to the age of twelve months.

imgres-4Colours for kids

Kids aged from one to twelve years look good in primary colours like red, yellow and blue.

Shocking pink, magenta and purple for girls and denim blue and green for boys.

Colours for teens

Teens can start to tone down the childlike brights and go for dusky shades like grey blue, maroon and olive.

imgres-3Colours for adults

Adults look good in darker shades like black navy and maroon and olive.

Jewel colors always look good on adults.

Grown-ups should stay away from pastels.

Colours for seniors

Seniors are the older group which favours pastels again like lilac, lemon and pale baby blues.

imgres-2Soft tones compliment a fading complexion and whiter hair.

Pastels are non-confrontational colours.


Do not mix colours from different hues. A hue is the same shade of mixture with black as the other.

The Colour Wheel

Primary colours

The three primary colours are:imgres-4

  • Red
  • Yellow
  • Blue

Secondary colours

Secondary colours are the three colors that result when you mix two of the three primary colours and they are:

  • Green (from mixing yellow and blue)
  • Orange (from mixing red and yellow)
  • Purple (from mixing blue and red)


Neutrals is a broad palette comprising all the softer colours with white or black added.

They are sometimes referred to as non colours.

Typically neutrals are shades of:

  • Cream
  • Beige
  • Grey
  • Off white

Neutrals look good on teens, adults and seniors. They are not good for babies and kids.

Fun colours

When you go into the wool shop it is tempting to choose bright colours as they are related to having fun and you subconsciously think your crochet will be more fun in bright colours.

Save the bright yarns for granny squares and blankets.

Its like the ubiquitous Christmas jersey., full of charms hanging off it and twinkle and bells. Save the dangle for the tree and not on your body.

This is why many home made items look home made.

If you are making bags don’t make them in orange and purple. But in black, beige, taupe and dark grey as these are the colours people want.



Red, yellow and blue.


Orange, green and purple.


Turquoise, salmon, guava, sandalwood, lime and fuchsia.


Author Bio

Alison Heathcote, a passionate crochet enthusiast and dedicated business blogger, combines her love for crafting and entrepreneurship to inspire and connect with others.

With a knack for transforming yarn into beautiful creations and a flair for sharing valuable insights about running a successful crochet business, Alison embodies the perfect blend of creativity and practicality.

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Bundle of Joy – The Baby Shop

Many years ago my husband and I owned a baby shop called “Bundle of Joy”.

We sold prams, buggies, bottles, cots, baby clothes, blankets and a million other goodies that a baby needs.

As I was a crocheter I started to create baby blankets to sell in the store.

They did well.

I made crochet baby blankies in white, pink and blue. But never pink and blue together in one blanket.

I made granny squared ones and row on row ones. it was a perfect time of running a business and crocheting at the same time.

I then tried baby yellow and baby green blankets. But they never sold. I could only sell pink or blue blankets.

Our shop attracted customers who were grannies, aunts and mothers of new babies. Over time we got to know the clientele and they would pop in to say “hello” when the went for their groceries at the supermarket in the mall.

During our time at the baby store we were lucky enough to welcome our own bundle of joy and our daughter was born.FullSizeRender 4

So we had a real live baby prop in the store and this too attracted customers.

They would come into our shop and ask, “Do you only have pink or blue blankets?”

To which I responded, “How about this lovely baby mint green or pale lemon?”

Everyone then said, “Oh, I’ll take the pink for my new daughter,” or, “I’ll take the blue because my baby is a boy.”

So even though we could offer a selection of colors, the customers only ever bought the two traditional colours of baby pink and baby blue blankets.

Moms want to clearly define the sex of their baby. If anyone sees a pink or blue blanket in a buggy or pram it is immediately clear that the child is a boy or girl.FullSizeRender 5

In the three years we had the shops we never sold a yellow or a green blanket but, by having them as a selection to offer our customers, the awkward colored yellow and green blankets helped us sell the pink and blue ones, by them being offered as a choice to our customers.

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Active Income and Passive Income

by Alison Stapleton

Let’s Look at Types of Income

If you have a day job it means you have an active income like making kids clothes.

money tree

Your Money Tree

A passive income is one that brings in income whilst you sleep. It is something you set up and then it continues to generate income by itself.

A passive income will pay in even after you are dead.

Eventually you want your passive income to out strip your active income.

So you can be free from your day job.

Examples of Active Income

  • Working for someone else and getting paid.
  • Working two or three jobs and getting paid.
  • Being paid by the hour for whatever you do.
  • Crafting crochet hats, barefoot sandals or sweatpants and getting paid.

Example of Passive Income

My strongest stream of passive income comes from eBooks and writing.

Selling eBooks online or from your site. People can buy an ebook at anytime of the day or night even when you are asleep, thus passive income.

I started with eBooks in 2012.

It took me six months to write the first one for a course I was already teaching so I had the info on the page. I just had to get it into an ebook.

This takes time.


Smashwords is an ebook creator and will take mainly text booked and format them to sell on all the platforms.

The only thing is as its is an American company you get caught with withholding tax at a rate of 48%. This cuts into profits. But you get better exposure.

Enter the PDF ebook and eJunkie

Since 2014 I have been selling PDF eBooks as immediate downloads and these eBooks are full of charts and images.

Don’t kid yourself the income is slow but constant.

In the first year I sold 24 books and in the third year 187. Still small potatoes but at $2.99 each it still counts as income.

In 2015 and 2016 I wrote and published two more eBooks and things have slowly turned around.

Income from my eBooks is now at around $20 per month and that is one of my income streams.

A passive income stream.